BBAE16502
Research Methods and Simulation
研究方法與仿真
Lecturer:
Helmond Io Hio Nam (姚曉南)
hnio@must.edu.mo
About me
Which e-commerce applications have you used?
(e.g. websites, mobile apps, etc.)
Helmond Io Hio Nam (姚曉南) Email: hnio@must.edu.mo Office: O942
Consultation Hours:
Tuesday 09:00-10:00,13:00-16:00 / Thursday 09:00-10:00,11:30- 12:30 / Friday 09:00-10:00,11:30-12:30 or by appointment WeChat / Zoom class time
Research Interests: Adoption of Innovations, Social Media Mining, Conversational Agents, Sentiment Analysis, Entrepreneurship.
Why doing research?
Which term in the post is the most terrible?
“Research is creating new knowledge.”
– Neil Armstrong
Typical Research Process in Business
Research Methods
What is simulation?
模拟，又称仿真，指利用模型复现实际系统中
发生的本质过程，并通过对系统模型的实验来
研究存在的或设计中的系统。
当所研究的系统造价昂贵、实验的危险性大或
需要很长的时间才能了解系统参数变化所引起
的后果时，模拟是一种特别有效的研究手段。
Example#1: Biology
• The rabbits wander around randomly, and the grass grow randomly.
• When a rabbit bumps into some grass, it eats the grass and gains energy.
• If the rabbit gains enough energy, it reproduces.
• If it doesn’t gain enough energy, it dies.
• Question: How many rabbits will be in the world?
Example#2: Simulation in Traffic
the timing of the traffic light so as to minimize the amount of waiting time of cars traveling through the intersection.
Example#3: Simulation in Epidemiology
This model simulates the spread of an infectious disease in a closed population.
What is a Model?
Agent-based Modeling (ABM)
Agent-based Modeling (ABM) is the idea that the world can be modeled using agents, an environment, and a description of agent-agent and agent-environment interactions.
在一个由多个代理人和环境所构成的系统中，对代理人之间 以及代理人与环境之间交互的模拟。
Should I take this course?
• I want to pursue a master degree
• I want to learn programming
• I like problem-solving
• I would like to train my brain
Teaching and Learning Method
Theory Video (real-time) Tutorial
Tasksssss
You may ask questions in Zoom chatbox