EBU6609 Paper A 2020/21
Question 1
a) Use an example of product to explain how Postponement Strategy in the product differentiation process can help supply chains to improve profitability.
[10 marks]
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b) Foxconn had been the Sole Contract Manufacturer for Apple¡¯s iPhone production for a long time before Pegatron joined in. What is this type of partnership called? Discuss in detail the rationale for Apple to form such a unique type of partnership with Foxconn.
Question 2
a) Draw a diagram and explain briefly, what Bull Whip Effect is in a supply chain.
[15 marks]
b) Consider two products with the same cost but different profit margins. Which product should have a higher level of product availability? Why?
Question 3
Define the term ¡®Total Cost of Ownership (TCO)¡¯. Name FIVE (5) supply-chain-related costs that should be covered in a typical TCO analysis.
Draw the decision classification matrix used to analyse the different sourcing strategies for different types of purchases.
[16 marks]
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[16 marks]
EBU6609 Paper A 2020/21
Question 4
Discuss the potential benefits and problems with the use of outsourcing as a part of a supply chain strategy as used by Mattel.
[25 marks]
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Toymaker Mattel is closing down its wholly owned manufacturing facility in Montreal in a bid to
outsource more manufacturing to China and Indonesia. The Canadian facility shutdown could result
in a loss of 580 jobs, said a report in the Wall Street Journal.
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