Joint Programme Examinations 2016/17 EBU5609 Logistics and Supply Chain Management Paper A
Time allowed 2 hours
Answer ALL questions
Complete the information below about yourself very carefully.
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QM student number BUPT student number Class number
NOT allowed: electronic calculators and electronic dictionaries.
For examiners’ use only
INSTRUCTIONS
1. You must NOT take answer books, used or unused, from the examination room.
2. Write only with a black or blue pen and in English.
3. Do all rough work in the answer book – do not tear out any pages.
4. If you use Supplementary Answer Books, tie them to the end of this book.
5. Write clearly and legibly.
6. Read the instructions on the inside cover.
Ms. , Dr.
Copyright © Beijing University of Posts and Telecommunications & © Queen Mary University of London 2017
Filename: 1617_EBU5609_A No answer book required
Instructions
Before the start of the examination
1) Place your BUPT and QM student cards on the corner of your desk so that your picture is visible.
2) Put all bags, coats and other belongings at the back/front of the room. All small items in your pockets, including wallets, mobile phones and other electronic devices must be placed in your bag in advance. Possession of mobile phones, electronic devices and unauthorised materials is an offence.
3) Please ensure your mobile phone is switched off and that no alarm will sound during the exam. A mobile phone causing a disruption is also an assessment offence.
4) Do not turn over your question paper or begin writing until told to do.
During the examination
1) You must not communicate with or copy from another student.
2) If you require any assistance or wish to leave the examination room for any reason, please raise your hand to attract the attention of the invigilator.
3) If you finish the examination early you may leave, but not in the first 30 minutes or the last 10 minutes.
4) For 2 hour examinations you may not leave temporarily.
5) For examinations longer than 2 hours you may leave temporarily but not in the first 2 hours or the
last 30 minutes.
At the end of the examination
1) You must stop writing immediately – if you continue writing after being told to stop, that is an assessment offence.
2) Remain in your seat until you are told you may leave.
EBU5609 Paper A
Question 1
a) Define the term ‘Supply Chain Management’.
b) What modes of transportation are best suited for large, low-value shipments? Use examples to explain the reasons why this is the case.
[10 marks]
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EBU5609 Paper A 2016/17
c) Consider two products with the same cost but different profit margins. Which product should have a higher level of product availability? And why?
[10 marks]
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Question marking: 5 10 10 25
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Question 2
a) In Customer Relationship Management (CRM), it is important for supply chain managers to recognise that there will be significant differences in profitability between customers. Use Pareto Law to explain how to segment customers and manage customer relationships as needed to deliver desired levels of service to different customers.
[15 marks]
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b) Briefly discuss the evolution from the Customer Service, Customer Satisfaction, to Customer Success strategies in supply chain management.
[10 marks]
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Question total: 15 10 25
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Question 3
a) Most companies offer their sales managers monetary incentives based on exceeding a specified target. What are the advantages and disadvantages of this approach for supply chains? How could these incentives be modified to rectify some of the problems?
[15 marks]
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b) Use an example to explain why a company can use pricing strategies to leverage the change in demand patterns.
[10 marks]
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Question total: 15 10 25
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Question 4
a) Consider the relationship between . and Foxconn. Foxconn had been the only contract manufacturer for Apple’s iPhone production for a long time until Pegatron joined in. What is this type of partnership? Discuss in detail the rationale for Apple to form this unique type of partnership in its global supply chain network.
[12 marks]
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b) Define Early Supplier Involvement (ESI) in the context of Collaborative Innovation effort in the supply chain network. Use a diagram to explain how Collaborative Innovation Initiatives are linked together and why ESI may be desirable for both partners.
[13 marks]
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Question total: 12 13 25
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