Joint Programme Examinations 2018/19 EBU5609 Logistics and Supply Chain Management Paper A
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1. You must NOT take answer books, used or unused, from the examination room.
2. Write only with a black or blue pen and in English.
3. Do all rough work in the answer book – do not tear out any pages.
4. If you use Supplementary Answer Books, tie them to the end of this book.
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6. Read the instructions on the inside cover.
Ms , Dr Nickos Paltalidis
Copyright © Beijing University of Posts and Telecommunications & © Queen Mary University of London 2019
Filename: 1819_EBU5609_A No answer book required
EBU5609 Paper A 2018/19
Question 1
a) As Charles Fine once wrote, ‘…supply chain design is just too important to leave to chance. Just as genetic engineering has begun to shortcut the process of species evolution, proactive chain design will shortcut and forever make obsolete the slow, incremental processes of industrial evolution.’ List the FIVE (5) steps in Supply Chain Design.
[10 marks]
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EBU5609 Paper A 2018/19
b) Supply chains should be structured based on whether the product or service they deliver is innovative or functional in nature. What is, generally speaking, the ideal supply chain for innovative products?
[15 marks]
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EBU5609 Paper A 2018/19
Question marking: 10 15 25
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EBU5609 Paper A 2018/19
Question 2
a) Define the term ‘Safety Inventory’. What is the role of Safety Inventory in the supply chain network?
[12 marks]
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EBU5609 Paper A 2018/19
a) In the 1990s, paint was sold by colour and size in paint retail stores. Today paint is mixed at the paint store according to the colour desired. Discuss what strategy this is in the context of supply chain management, and what impact this strategy has on the inventory management of the supply chain.
[13 marks]
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EBU5609 Paper A 2018/19
Question total: 12 13 25
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EBU5609 Paper A 2018/19
Question 3
a) Consider a firm such as Ford Motors, with more than 150 facilities worldwide. Discuss the advantages and disadvantages of having many facilities and why it may or may not be suitable for the automobile industry.
[12 marks]
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EBU5609 Paper A 2018/19
b) ThechangefromtraditionalCustomerServiceStrategy,toCustomerSuccessStrategy,isthe result of applying process thinking in Supply Chain Management. Use one evolving example to illustrate the different focuses of ‘Customer Service Strategy’, ‘Customer Satisfaction Strategy’, and ‘Customer Success Strategy’.
[13 marks]
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EBU5609 Paper A 2018/19
Question total: 12 13 25
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EBU5609 Paper A 2018/19
Question 4
To ‘make-or-buy’ can be a crucial decision for supply chain managers in order to achieve the overall success of a supply chain network. Use the ‘Outsourcing Flowchart’ to illustrate how a company in the consumer electronics industry would make this decision; give a brief explanation.
[25 marks]
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EBU5609 Paper A 2018/19
Questiontotal: 25
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