Complete the information below about yourself very carefully.
QM student number BUPT student number Class number
Joint Programme Examinations 2014/15 EBU5609 Logistics and Supply Chain Management Paper A
Answer ALL questions
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NOT allowed: electronic calculators and electronic dictionaries.
For examiners’ use only
INSTRUCTIONS
1. You must not take answer books, used or unused, from the examination room.
2. Write only in black or blue pen and in English.
3. Do all rough work in the answer book – do not tear out any pages.
4. If you use Supplementary Answer Books, tie them to the end of this book.
5. Write clearly and legibly.
6. Read the instructions on the inside cover.
Ms. , Dr Paul © Beijing University of Posts and Telecommunications & © Queen Mary, University of London 2014
Filename: 1415_EBU5609_A No answerbook required
Before the start of the examination
Instructions
1) Place your BUPT and QM student cards on the corner of your desk so that your picture is visible.
2) Put all bags, coats and other belongings at the back/front of the room. All small items in your pockets, including wallets, mobile phones and other electronic devices must be placed in your bag in advance. Possession of mobile phones, electronic devices and unauthorised materials is an offence.
3) Please ensure your mobile phone is switched off and that no alarm will sound during the exam. A mobile phone causing a disruption is also an assessment offence.
4) Do not turn over your question paper or begin writing until told to do.
During the examination
1) You must not communicate with or copy from another student.
2) If you require any assistance or wish to leave the examination room for any reason, please raise your hand to attract the attention of the invigilator.
3) If you finish the examination early you may leave, but not in the first 30 minutes or the last 10 minutes.
4) For 2 hour examinations you may not leave temporarily.
5) For examinations longer than 2 hours you may leave temporarily but not in the first 2 hours or the
last 30 minutes.
At the end of the examination
1) You must stop writing immediately – if you continue writing after being told to stop, that is an assessment offence.
2) Remain in your seat until you are told you may leave.
EBU5609 Paper A 2014/15
Question 1
a) Explain how a company can use pricing strategy as a tool to manage the volatility in demand patterns.
[12 marks]
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EBU5609 Paper A 2014/15
b) In the context of Supply Chain Management, discuss why a company would want to offer pricing promotions in its peak-demand periods.
[13 marks]
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EBU5609 Paper A 2014/15
Question marking: 12 13 25
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EBU5609 Paper A 2014/15
Question 2
a) Draw a diagram to illustrate the Supply Chain Council’s SCOR model and name the five essential activities involved.
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[18 marks]
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b) Discuss the primary role of safety inventory in the supply chain and the trade-offs involved.
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EBU5609 Paper A 2014/15
Question marking: 7 18 25
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EBU5609 Paper A 2014/15
Question 3
a) Briefly discuss the eight dimensions of quality in the context of supply chain management.
[10 marks]
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EBU5609 Paper A 2014/15
b) What is the notion of ‘product availability’ in Inventory Management? Compare and contrast the THREE measures of product availability in the context of supply chain management.
[15 marks]
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EBU5609 Paper A 2014/15
Question marking: 10 15 25
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EBU5609 Paper A 2014/15
Question 4
a) Consider a firm such as Dell, with very few production facilities worldwide. List the pros and cons of this approach and why it may or may not be suitable for the computer industry.
[12 marks]
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EBU5609 Paper A 2014/15
b) Consider a firm such as Ford, with more than 150 facilities worldwide. List the pros and cons of having many facilities and why it may or may not be suitable for the automobile industry.
[13 marks]
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EBU5609 Paper A 2014/15
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EBU5609 Paper A 2014/15
Question marking: 12 13 25
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Rough Working
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Rough Working
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Rough Working
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