H6513 Information Organisation
SNS metrics
Facebook Analytics & Insights
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Reference: https://developers.facebook.com/docs/graph-api/reference/v9.0/insights
Note: Beginning August 1, 2018, Page and Post Story engagement metrics have been renamed from stories to activity, and Page Post Consumptions engagement metrics have been renamed from post_consumption to post_clicks.
Sns social networking sites
Users,content,users activity/behavior
SNS metrics – dimensions
User interaction
Display – in user’s newsfeed or timeline (e.g. user reach, page impression)
Engagement
Consumption: click
Story telling (activity): like, share, comment
SNS metrics – dimensions
User groups
All fans/followers/friends
All fans (who’ve liked your page)/followers/friend who are online
Different demographic groups
SNS metrics – dimensions
Particular tab: timeline, info, and photos tabs
Single post
All posts of a particular category
SNS metrics – dimensions
Means (of transfer between content and user)
Organic – based on fans (user who’ve liked the page), follower, friends
Viral – based on sharing, friend of a friend who’ve liked
External referrers (from a website outside Facebook)
SNS metrics – other dimensions
Time duration
Time of the day
Within a certain area
Facebook Insights Glossary of Terms
Page Consumers: no. unique users who clicked on any of your content. Includes link clicks, photo clicks, video plays and other clicks.
Page Consumptions: no. of clicks on any of your content. Stories generated without clicks on page content (e.g., liking the page in Timeline) are not included.
Page Engaged Users: no. unique users who engaged with your Page. Includes any click or story created.
Page Impressions: no. impressions seen of any content associated with the Page, whether clicked on or not. Users may see multiple impressions of the same post, e.g. a Page update in their news feed once, and then a second time if a friend shares it.
http://www.jonloomer.com/2012/09/11/facebook-insights-glossary/
http://www.jonloomer.com/2012/09/11/facebook-insights-glossary/
Facebook Insights Glossary of Terms
Page Stories: no. of stories created about the Page, include:
Likes of your Page;
Likes, comments on, or shares of your Page posts;
Answers to a Question you’ve asked;
Responses to your Event;
Mentions of your Page;
Tags of your Page in a photo;
Check-ins or Recommendations of your Place.
http://www.jonloomer.com/2012/09/11/facebook-insights-glossary/
http://www.jonloomer.com/2012/09/11/facebook-insights-glossary/
Some Facebook metrics
Total reach – no. of unique users reached (page or post)
All users (whether fans or not)
Organic, viral, paid
Lifetime Post Reach by People Who Like Your Page (fans)
People Talking About This (Page)
number of people sharing, commenting on and liking, check-ins, event RSVPs, Offer claims, mentioning your Page and writing on your Timeline
Lifetime Talking About this on a post-level basis
Post clicks — total no. of clicks on a post, not including comments, likes and shares? Includes photo view, video play, reporting spam, expanding to read a post, expanding to read comments, clicking profiles within comments
Lifetime Post Consumers by Type, Lifetime Post Consumptions
Source: https://www.jonloomer.com/2013/10/07/facebook-metrics-meaning-confused/
Reference: https://developers.facebook.com/docs/graph-api/reference/v3.2/insights
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