INFS5700 Introduction to Business Analytics
Week 7 Tutorial Activity
• Business Analytics Methodology Workshop: Trussell Trust
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Team Assignment Reminder
• Oral presentation during Week 10 tutorial
• Visual report & Presentation slide deck due on Monday 1 August
2022, 4:00 PM Sydney Time
• Team effort and collaboration is an absolute must (Equal contribution expected, No free riders will be tolerated)
• If there are any difficulties experienced in the team, raise it with your tutors ASAP!!
• Ensure clear communication, preferably email if peer assessment is required (Record all communications)
Business Analytics Methodology Workshop: Trussell Trust
• This activity involves applying Business Analytics Methodology (BAM) to analyse Trussell Trust, an organization that operates the largest foodbank network in the UK and help the organization to identify analytical opportunities that are in line with their strategic priorities. Make sure you have done some research about Trussell Trust (The Trussell Trust – Stop UK Hunger)to gain understanding of the organization, this include but not limited to their business model, visions and value, strategic plan, etc.
• Work with your group to complete the following tasks: ➢ Create a rich picture (25 minutes)
➢ Construct root definition (15 minutes)
➢ Create a business model canvas (25 minutes)
➢ Identifying analytics opportunities with the business model canvas (20 minutes) ➢ Classifying analytics opportunities with the leverage matrix (15 minutes)
Create a rich picture (25 mins)
➢ Rich picture helps to identify a range of factors (e.g., data, organization, technology, process, etc.) affecting analytics development and value creation in an organization
➢ It helps to identify strategic issues and priorities of an organization
GoGet car-sharing example
Create a rich picture (25 mins)
• Activity instructions
➢ Create a rich picture that conveys the organisational context in which business
analytics will be (or is being) deployed at Trussell Trust. Identify potential business issues and challenges that Trussell Trust is facing, takes into account of their strategic priorities.
➢ Use a mix of hand-drawn graphics, images, and icons to create your rich picture. One of the popular tools to draw a rich picture is Miro (you will need to sign up to Miro before start drawing). Alternatively, you can use other conventional tools, such as Microsoft PowerPoint to draw a rich picture.
➢ Based on the rich picture you have created, what barriers must Trussell Trust address in order to build its business analytics capability? What actions do you recommend?
Construct root definition (15 mins)
➢ A root definition is a short textual definition of the purpose and means of the system to be modelled. The root definition should tell us what the system will do (X), how it will do it (Y) and why it is meaningful for it to be done (Z).
➢ This can be encapsulated in template form as: A system to do X, by (means of) Y, in order to do Z
GoGet car-sharing example
Construct root definition (15 mins)
• Activity instructions
➢ Create three different scenarios, each reflecting a different mission and purpose for your case organisation – Trussell Trust. The template of the table is given on the right.
➢ Select one of your scenarios and express it as a root definition in a single sentence. Your selected root definition should be one that captures the mission and purpose of your case organisation.
GoGet car-sharing example
Create a business model canvas (25 mins)
➢ The Business Model Canvas is a template to define a new or existing business model. It divides the processes and internal activities of a business into nine different categories, each representing a building block in the creation of the product or service
➢ It helps to understand value creation and value capture by the business model of an organization
Create a business model canvas (25 mins)
• Activity instructions
➢ Create a BMC reflecting one aspect of Trussell Trust’s current business model. This should involve a number of iterations and the final BMC should be deceptively simple (it is easy to produce a BMC with a lot of text) and should convey the essence of what your case organisation does to sustain itself. If possible, walk someone through your BMC to check that your BMC has face validity. The template will help you to create BMC.
GoGet car-sharing example
Identifying analytics opportunities with BMC (20 mins)
➢ Use BMC developed to identify leverage points for business analytics – the application that are most likely to lead to creation of value and the best use of scare resources
➢ The components of BMC are systematically mapped in matrix form against potential analytics applications
GoGet car-sharing example
Identifying analytics opportunities with BMC (20 mins)
• Activity instructions
➢ Thinking about Trussell Trust, create analytics opportunity matrix for each of the elements of the BMC. If analytics opportunities are not apparent for a particular element of the BMC, then enter “n/a”.
GoGet car-sharing example
Classifying analytics opportunities with the leverage matrix (15 mins)
➢ To categorise a large number of opportunities identified in the opportunity matrix and to
reduce this to a working list of potential projects
➢ The leverage matrix is created by considering two dimensions, i.e., perceived difficulty and potential for value creation. Together, they give four quadrants:
❖ Quick wins: These are high-value areas where analytics can be applied to create value with relative ease (e.g., using technologies and techniques that are tried and tested).
❖ Major projects: These are also high-value areas, but they are considered more difficult to achieve.
❖ Fill-ins: These are lower-value projects, but as they are not considered to be difficult to implement, they may still merit inclusion.
❖ Hard slogs: As these analytics projects are likely to be low in value and difficult to achieve, they are best avoided.
Classifying analytics opportunities with the leverage matrix (15 mins)
• Activity instructions
➢ Use the opportunity matrix created by you in the analytics opportunity matrix activity and create an analytics leverage matrix
➢ What are the top three projects that should be considered in Trussell Trust’s analytics portfolio? Why?
GoGet car-sharing example
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