ASSESSMENT GUIDE COMM1150 Global Business Environments
Term 2, 2022
Assessment Summary
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Assessment 2A: Lenses and Levels Report Outline (Individual) 10%
Week 5: 5:00pm Friday 1 July 2022 (AEST)
Assessment Task Weighting Due Date* Learning Outcomes
Assessment 1: Self-Reflection Video 20% Week 3: 5:00pm Friday 17 June 2022 (AEST) CLO 3, 5, 6 Responding to the impact of technology on culture
(BCom students: myBCom course points for PLO6)
CLO 1, 2, 3, 4, 5, 6
CLO 1, 2, 3, 4, 6
* Due dates are set at Australian Eastern Standard Time (AEST). If you are located in a different time-zone, you can use the time and date converter.
Course Learning Outcomes (CLO)
Assessment 2B: Lenses and Levels Report (Individual) 30% Week 9: 5:00pm Monday 25 July 2022 (AEST) CLO 1, 2, 3, 4, 5, 6 (BCom students: myBCom course points for PLO3)
Assessment 3: Sustainability Presentation (Group/Individual)
Week 11: 5:00pm Friday 12 August 2022 (AEST)
Sustainability Presentation (Group) 30% Individual Presentation Engagement (Individual) 10%
1. Explain the complexity and diversity of an organisation’s global business environment. [PLO 1, 6]
2. Evaluate how key features of the business environment are determined by individuals, organisations, and governments interacting within
interrelated systems. [PLO 1, 2, 6]
3. Identify, integrate and apply various lenses (e.g., economic, political, sociocultural, and sustainability) and their associated analytical models to the
global business environment. [PLO 1, 2, 6]
4. Articulate the key elements of the sustainability lens and their application to the business context. [PLO 1, 3, 5]
5. Develop a comparative understanding of diverse value systems and normative goals using the analytical lenses from the course. [PLO 1, 2, 5, 6]
6. Cultivate a global mindset for analysing local processes and phenomena. [PLO 1, 2, 6]
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Assessment Details
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Due Date Weighting Format Length/Duration Submission
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If you are instructed to submit your assessment via Turnitin, you will find the link to the Turnitin submission in your Moodle course site. You can submit your assessment well before the deadline and use the Similarity Report to improve your academic writing skills before submitting your final version.
You can find out more information in the Turnitin information site for students.
Late Submissions
The parameters for late submissions are outlined in the UNSW Assessment Implementation Procedure. For COMM1150, if you submit your assessments after the due date, you will incur penalties for late submission unless you have Special Consideration (see below). Late submission is 5% per day (including weekends), calculated from the marks allocated to that assessment (not your grade). Assessments will not be accepted more than 5 days late.
Extensions
You are expected to manage your time to meet assessment due dates. If you do require an extension to your assessment, please make a request as early as possible before the due date via the special consideration portal on myUNSW (My Student profile > Special Consideration). You can find more information on Special Consideration and the application process below. Lecturers and tutors do not have the ability to grant extensions.
Special Consideration
Special consideration is the process for assessing the impact of short-term events beyond your control (exceptional circumstances), on your performance in a specific assessment task.
What are circumstances beyond my control?
These are exceptional circumstances or situations that may:
• Prevent you from completing a course requirement,
• Keep you from attending an assessment,
• Stop you from submitting an assessment,
• Significantly affect your assessment performance.
Available here is a list of circumstances that may be beyond your control. This is only a list of examples, and your exact circumstances may not be listed.
You can find more detail and the application form on the Special Consideration site, or in the UNSW Special Consideration Application and Assessment Information for Students.
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Assessment 1: Self-Reflection Video
Week 3: 5:00pm Friday 17 June 2022 (AEST) 20%
(BCom students: myBCom course points for PLO6)
Short video
<3 minutes.
Via Moodle course site
Description of assessment task
In our discussion of the socio-cultural lens, we introduced the concept of culture and its various dimensions and features. Culture is about what we value and how we live and do things. Culture is dynamic and cultural changes can be precipitated by many different factors such as economic development, secularisation or technological development. The reading from Week 2 (Harari 2019) explored contemporary technological developments and their transformative influence on “humanity”. This reflection is designed for you to apply a similar analysis to the impact of technological change on culture.
Approach to the assessment task
Select something that you think is part of culture or cultural and that is relevant to your life. Then, reflect on how a particular contemporary technology radically or fundamentally transforms that "something”. Use the definitions and examples of culture discussed in class when you are choosing your topic. There are a lot of things you could consider, but to give you some sense of suitable topics, here is a list of a few: work activities and roles, dating and romantic relationships, handshakes and greetings, vacation, education, or popular music.
Please reflect on the following:
(1) the nature and meaning of what you have chosen to discuss and its importance or relevance to you;
(2) how and why the technology under consideration alters the particular element of culture you chose;
(3) the consequence(s) and importance of the cultural change you are discussing.
When constructing your reflection, please be specific about both the culture and technology of your choice and the transformative change you are thinking about. Incorporate course concepts and ideas as you- reflect on how this change has or could affect you.
• Your video should show you, head and shoulders, speaking to the camera as if you were explaining to a friend.
• no images, slides or text
*Engagement with your audience is much improved if you avoid reading from a script.
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Submission instructions
• Video must be smaller than 200MB to upload to Moodle; resizing for web optimisation Handbrake is recommended. An alternative is to upload your video to UNSW OneDrive folder; then you can put the link in a Word doc and submit the Word doc in Moodle. Do not upload to Youtube or Gmail, which often causes access issues for markers.
• Acceptable video formats: .mov, .mp4, .mpeg. If your video is in a format inaccessible by the tutor, it cannot be marked.
• You must check permissions and access to this video. If your video is inaccessible by the tutor, it cannot be marked.
• Note: Videos are large files which take time to upload. Be aware of the submission deadline and plan your upload. Check the quality and accessibility or you will incur late penalties.
Supporting resources and links
• Access the Assessment 1 support materials on Moodle prior to completing your assessment. Click for Reflective writing resources
• Harari, (2019) “Human History When Men Become Gods"
• Click for How to access your UNSW Onedrive storage
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Assessment 2: Levels & Lenses Report
2a. Report Outline Week 5: 5:00pm Friday 1 July 2022 (AEST) 2b. Final Report Week 9: 5:00pm Monday 25 July (AEST)
40% Total (10% formative assessment submission)
Written Report introducing and integrating lenses and levels 2a: 500 words; 2b: 2000 words (+/- 10%)
Via Turnitin Moodle course site
Description of assessment task
You will select an organisation to be the client for your Assessment 2.
This assessment is your consulting report to your chosen client organisation. The objective is to communicate to the senior management team the opportunities and threats from the external business environment which the organisation will face over the next 5 years. This will form the foundation of their strategic planning for the future, which may centre on organisational growth, change or ‘business as usual’.
As the business environment changes over time, it is important for firms to analyse these changes to discover what issues might affect them in the near future. To do this, you need to apply the knowledge gained in this course to analyse the external business environment through the 4 different lenses. From this analysis you will make conclusions as to the relative importance of opportunities and threats which face the firm over the next 5 years.
Approach to the assessment task
• This research should include exploration of the different levels of analysis (local, regional, global etc) and how the impact of key factors within the lens are shaping the global business environment. The aim is to identify the most relevant threats and opportunities given the organisation's primary mission/purpose for your focus organisation arising from each lens.
• You must identify the issues in the global business environment pertaining to each lens that are relevant to your organisation. Then you need to analyse these issues using the key concepts and tools of analysis from the course material and relate them to your organisation by identifying opportunities and threats. Also, you need to discuss how opportunities and threats change over the next 5 years, this may be affected by trends that are already occurring. Issues, opportunities and threats may differ at different levels (local, national, regional, global), and you need to select the relevant levels of analysis for your organisation.
• You must include relevant theory from the course and independent research and indicate connections between the lenses.
• You should NOT be analysing the internal aspects of the organisation, such as the company’s products, finances, HR, marketing, etc. You should be focused on issues/factors in the world that are external to the organisation.
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• All sources must be referenced in Harvard style and a detailed reference list provided.
• You should NOT contact the organisation – you are expected to develop your project using
published material about the organisation. As your focus will be on the business environment of the organisation, you will not need to research the organisation itself in depth.
Submission instructions
• Assessment Submission link in Moodle Formatting
• Title page must include Name, zID number and client company name (e.g – z11223344 (ANZ Australia). Footer must have page numbers.
• 1.5 line spacing, Arial font, font size 12 point, Australian spelling.
• Use a Professional Report structure (see Writing a Report
https://www.business.unsw.edu.au/Students-Site/Documents/Writingareport.pdf)
Referencing
• You must include in-text referencing and a reference list in Harvard format. Your work cannot be marked if these are omitted. See UNSW guide on Harvard referencing. The standard academic rules apply regarding use of other people’s words, ideas and facts.
• An ideal assignment is your opinion, supported by evidence from respected/reliable sources, expressed in your own words, and fully referenced as to the source of ideas, facts and quotations. ‘In your own words’ is critical in displaying your understanding of the material, rather than being expert at copy and paste. Your Turnitin similarity score should be less than 15%, excluding the reference list.
• Please note that Wikipedia is not an appropriate source for academic work as it is not reliable. Any use of Wikipedia as a reference will result in an automatic zero mark for the assessment.
Supporting resources and links
Access the Assessment 2 support materials on Moodle prior to completing your assessment.
Assessment 2a: Levels & Lenses Report Outline
Week 5: 5:00pm Friday 1 July 2022 (AEST)
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Report outline
500 words +/- 10%
Via Turnitin Moodle course site
Assessment 2a is an outline of your consulting report. This first stage of your individual project is an opportunity for planning, structuring and to gain feedback for Assessment 2b Report.
In this document you will:
1. Identify your client company and its location. This can be commercial or non-profit (but not government), small or large. It may be part of an industry in which you would like to work after graduation. If the organisation has more than one location (e.g., multinational corporation), your focus should be on analysing the business environment from one location.
2. Try to answer 3 questions in your outline:
• Explain how different lenses are relevant and important to your client company’s business
environment. How will looking at different lenses of the external environment help your client
• In your 2b report, what are some relevant issues for different lenses and different levels of analysis?
• What course concepts will be relevant to your paper?
3. Include at least 3 specific sources of information on the external business environment that you plan to use (Harvard referencing expected). You need to briefly explain (one sentence) the relevance and application of each source.
o Theinformationsourcesmustbeabouttheexternalenvironment,nottheclientcompany o MustnotbeaPESTLEorSWOTcreatedbysomeoneelse–thisdoesnotdemonstrateyour
knowledge and skills.
4. This is not a “mini-report”. This is a report outline and it states how you will approach the four lenses in
your report and what levels you will be investigating.
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Assessment 2b: Levels & Lenses Report
2b. Final Report Week 9: 5:00pm Monday 25 July (AEST)
Written Report
2,000 words +/- 10%, excluding executive summary, reference list, and appendices Via Turnitin Moodle course site
Description of assessment task
This assessment is your consulting report to your chosen client organisation. The objective is to communicate to the senior management team the opportunities and threats from the external business environment which the organisation will face over the next 5 years. This will form the foundation of their strategic planning for the future, which may centre on organisational growth, change or ‘business as usual’.
As the business environment changes over time, it is important for firms to analyse these changes to discover what issues might affect them in the near future. To do this, you need to apply the knowledge gained in this course to analyse the business environment through the 4 different lenses. From this analysis you will make conclusions as to the relative importance of opportunities and threats which face the firm over the next 5 years.
Detailed Description of Final Report (2000 words)
Remember to apply the feedback you received from Assessment 2a to Assessment 2b.
Your project report should include the following sections:
• Executive Summary
o Asummaryoftheentirereportinasinglepage.Thisshouldbewrittenaftertherestofthe
report has been completed.
o Theaimofthissectionistoallowabusymanagertogetanoverviewoftheentirereport
without needing to read the full document.
o SeeAssessmentResourcesformoreinformationonhowandwhytowriteanExecutive Summary.
• Introduction
What is the purpose of this document? For which organisation is it developed? What will be covered?
• Lens sections (in your chosen order)
You may have a different emphasis on different lenses, but each of the lenses will be relevant.
o Sustainability lens o Sociocultural lens o Political/legal lens o Economic lens
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• Conclusion
o Brieflywrapupyourreport.
o Whataretheopportunitiesandthreatsfromtheexternalbusinessenvironmentforthe
organisation over the next 5 years?
o Highlighthowyouhaveaddressedthecomplexityofthebusinessenvironment.
• Reference list
Include a reference list in Harvard format. For details and assistance on Harvard referencing, see
https://student.unsw.edu.au/harvard-referencing
• Appendices
If you have additional information that is important and relevant but cannot fit within the body of your report, you may include this in an appendix. Anything included in an appendix must be referred to in the body of the report. However, the story of the report must make sense without having to refer to an appendix. This should not be a data dump. If you can provide a reliable link or a summary, this will add more value.
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Assessment 3: Group Presentation
Week 11: 5:00pm Friday 12 August (AEST)
Sustainability Presentation (Group) 30% Presentation skills (Individual) 10%
Video of Group Presentation
Video 7 mins (each student individually presenting in camera for a minimum of 1 minute)
Via Moodle course site
Description of assessment task
Sustainability is one of the biggest concerns in the Global Business Environment. The United Nations Sustainable Development Goals are an important step forward to achieving global sustainability. Your task is to create a video informing incoming first-year UNSW students about how one of these SDGs impacts on the business environment and how the SDGs are interrelated to the global business environment. You should demonstrate your understanding of the complexity of the business environment by integrating the different lenses.
Approach to the assessment task
This assessment has both group and individual assessment components. Your groups for the presentation will be formed in Week 5 tutorials and there will usually be 4-5 students in a team. Tutors will give you more information on group formation.
Step One: Team agreement
You will have formed your group in Week 5 tutorials. In your groups you will develop a Team agreement.
In your group, you will nominate a short list of SDGs (3-4) and the most relevant targets that you consider important to the global business environment that you are researching for your report (Assessment 2). This short list will be included with your Team agreement and a summary explanation of why each of the listed SDGs are important to the global business environment you are analysing.
Working in your groups, you will need to have an initial meeting to complete the team agreement using the template provided on Moodle. This will include:
• Undertaking the Diversity Audit
• Determining team goals
• Building effective team processes
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Reading and applying concepts from the following resources into your team agreement is critical for this task
• . Global Teams that Work: A Framework for bridging social distance Vol.93/No.10. Harvard Business Review. 2009; 93 (10):74-78 and
• Art Markman, 3 Ways to Identify Cultural Differences on a Global Team 6/15/2018. Harvard Business Review Digital Articles
• Allocate video editing and production roles for your group presentation and ensure the equitable share of tasks; i.e., slide design, editing, introduction presentation, additional research (more than one person can work on any task).
Submission instructions
• Save the Team Agreement in pdf format.
• Please submit your completed Team Agreement to your tutor via email, by Week 9 Friday 5pm. Only
one member submits to the tutor, no need for repeated submission from other members.
• If you do not submit your Team Agreement on time, your video of group presentation will not be
Step Two (Group work – tutorial activity week 9)
After you have written your individual reports you will complete a group activity to decide on one of the SDGs from your short list. Comparing the opportunities and threats from your Assessment
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