1920_EBU5609_ALT2020_1
EBU5609 COVID-19 Alternative Assessment
Joint Programme Assessments 2019/20
EBU5609 Logistics and Supply Chain Management
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Answering this paper requires 2 hours; Answers to be submitted within the allocated 48 hours window.
Answer ALL questions
INSTRUCTIONS
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3. You need to submit your answers BEFORE the allocated deadline.
4. Read the instructions on the inside cover of the questions sheet.
Ms , Dr Nickos Paltalidis
Copyright ý Beijing University of Posts and Telecommunications & ý Queen Mary University of London 2020
Filename: 1920_EBU5609_ALT2020_1 No separate answer book required
1920_EBU5609_ALT2020_1 2019/20
Question 1
With reference to the Smart Car case study (as provided), use as an example its supply chain network, and explain how the postponement of product differentiation can improve the overall profitability of supply chains.
[25 marks]
Question 2
Foxconn had been the Sole Contract Manufacturer for Apple¡¯s iPhone production for a long time before Pegatron joined in 2016. What is the name for this type of partnership between Apple and Foxconn? Discuss in detail the rationales for Apple to form such a unique type of partnership.
[25 marks]
Question 3
The change from traditional ¡°Customer Service Strategy¡± to ¡°Customer Success Strategy¡± is the result of applying ¡°process thinking¡± in Supply Chain Management. Use examples to illustrate the differences between applying ¡°Customer Service Strategy¡±, ¡°Customer Satisfaction Strategy¡±, and ¡°Customer Success Strategy¡±.
[25 marks]
Question 4
Most companies offer their sales force monetary incentives based on exceeding a specified target. What are the advantages and disadvantages of these incentives for the operations of their supply chains?
[25 marks]
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