INFO30005 WEB IT
Search Engine Optimisation
Accessibility
RONAL SINGH
Copyright By PowCoder代写 加微信 powcoder
What is Search Engine Optimization?
What Is Accessibility?
Accessibility Tips
A spider or crawler, crawls the web pages; parses content; and on the basis of how relevant and authoritative the content is, scores the website.
Pages are scored at least based on how relevant and authoritative the content is
Relevance -> how well it matches the search query Authoritative -> how credible the information source is;
What are some of the things that search engines take into account when analysing a page?
Links to the page (backlinks) Code implementation Authority
And many more features!
Search Engine Optimisation
SEO are strategies and techniques to persuade search engines such as Google, Bing, etc, to recommend your website to users by obtaining a higher rank.
Paid listings
One could pay to get higher ranking!
A key task in SEO is choosing the right keywords to optimise for.
First we brainstorm all of the services and products that your website is offering
Services products
write down a list of potential keywords or combinations of keywords that they would type when searching for it.
Which keywords they search with? How frequently they use them? How relevant they are to you? How competitive they are?
What do I do with these keywords?
Hipster Emporiu m
Keyword distribution
kofster, café
Cafes, Hipster Emporium, Kofster
/cafes/hipster_em porium
Kofster – Connecting Hipsters to Ironic Cafes
Kofster – Hipster Emporium
Keyword distribution; how are you going to populate your pages with the key words that you are optimizing for
Hipster Emporiu m
TECHNIQUES
URL OPTIMISATION
Put keywords in the URL
www. kofster. com/cafes/12937452918491827304
www. kofster. com/cafes/hipster_emporium Useful info about the page
Html tags optimisation
Summary in the SERP Stick to one per page
Heading in the Search Engine Results Page (SERP)
Img optimisation
Use the alt tag which gets read our loud by the screen reader.
Accessibility tips
Accessibility: Our web apps should be accessible to users with diverse abilities
Visual: blindness, low vision, colour blindness
Accessibility: Our web apps should be accessible to users with diverse abilities
Motor: can’t move the mouse, slow or inaccurate performance
Hearing: deafness, hard of hearing
Cognitive: learning disabilities, poor memory, inability to focus , situational (someone might not be in their senses)
Define the language
Browsers can detect language and offer to translate & Screen readers can use the right synthesiser, will choose Australian accent
Use semantic tags
Use semantic tags to capture structure of the page.
These tags help screen readers navigate your page, e.g. Screen reader can skip footer or header every time the page is clicked.
Create hierarchies with
heading levels
Markup links
Unimelb
Add more metadata to your HTML, e.g. title for
Screen readers can allow users to reads headings and help skim the page
Accessibility Tools
SEO TRENDS 2021
OPTIONAL READING: https://www.semrush.com/blog/seo-trends/
VISUAL SEARCH
Try Google Lens
Use descriptive file names and write alt text for every image.
~70% of traffic
Use descriptive title, description and tags
Upload transcripts
VOICE SEARCH OPTIMIZATION
~40% of adults use it!
Include a FAQ!
What is Search Engine Optimization?
What Is Accessibility?
Accessibility Tips
INFO30005 WEB IT
Search Engine Optimisation
Accessibility
RONAL SINGH
程序代写 CS代考 加微信: powcoder QQ: 1823890830 Email: powcoder@163.com