Bertrand Price Competition
Bertrand Price Competition with Homogenous Products
Consider a market with two firms, Firm 1 and Firm 2. Both firms produce homogenous (identical) products at a unit cost c = 0 (for simplicity).
Two firms are competing by simultaneously setting prices of an identical product to place on the market.
Saltuk Ozerturk (SMU)
Price Competition
Bertrand Price Competition
Firms’ products are viewed identically to consumers — all consumers buy from the firm with a lower price.
When the firms charge the same price, the firms split the market and each firm captures exactly half of the market demand.
Saltuk Ozerturk (SMU)
Price Competition
Bertrand Price Competition
Suppose firm i sets price pi 2 [0, 1) when the rival firm j sets a price pj 2 [0, 1). Then the demand qi for Firm i’s product is given by
8 1 p if p