Avoka Case Study (minimized) – Compatibility Mode
Customer
Experience
in BankIng
A Human-Computer Interaction Case Study
Howard Treisman (former CTO of Avoka)
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Avoka – Who, what, when, how
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Amazon (& Other Giants) set the Expectation of How
EVERYTHING should be purchased Online
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Avoka Chief Experience Officer at
“Finovate”
b Finovate is like the “Shark Tank” for banks and financial institutions
b Senior execs attend a 2 day event
b Fin-tech companies get 7 minutes to do a pitch, and hope to win
some business
b This pitch is now old, but very little has changed
b Avoka won “Best of Show” at this event, and went on to win best of
show 4 more times
b Google: “avoka 2014 video site:finovate.com”
b Let’s watch…
AD-$^
THREE reasons Why Someone Struggles with a
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What is User Experience Worth?
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Know it
Get it
Find it
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MY BANK IS THE BEST IN THE WORLD
My Bank Is The Best In The World
My bank is the best in the world
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Looking at
ALL
devices,
mobile
dominates
for this US
bank
And the
completion
rate is
higher on
mobile.
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What was the primary reason for opening an account with a Fintech?
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But be careful!
Just because it works for
shoes, hotels, cosmetics,
entertainment…doesn’t
mean it will work for your
industry.
Make sure you know what
people want before
designing.
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Application
Experience
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