Customer Analytics
BU.450.760 Final Exam
Example Questions/Study Guide
The Johns Hopkins Carey Business School Spring I 2022
Copyright By PowCoder代写 加微信 powcoder
Final Exam Format and Requirements
• In class
• Starts at 6:00pm sharp
• No collaboration
• Bring a laptop with current version of R
• Have R code sample (from class and assignments) ready
• Make sure you can access Bb
• Grading will be done within 48 hours
R code focus
[prediction]
Targeting & CLV
Intro + prediction recap
Building-in unstructured data
Randomized controlled experiments
[prediction]
[prediction]
Natural experiments
Recommender systems
[prediction]
Final exam (45%)
Final Exam Study Guide
• Part 1 of Exam – 250 points • 70 minutes
• Closed book
• 6-8 questions (see examples)
• Answer in text doc, upload to Bb
• Part 2 of Exam – 200 points • 60 minutes
• Open code cheat sheet
• 1 “case” similar to assignments
• Answer all in R script, upload to Bb
• Read all articles posted on Bb
• Review slides focus on concepts • Build a R code library cheat sheet • Review your assignments
• Practice with sample questions
Sample Questions
Customer Analytics BU.450.760 – Duverger – Class 6 6
Customer Analytics BU.450.760 – Duverger – Class 6 7
Customer Analytics BU.450.760 – Duverger – Class 6 8
Customer Analytics BU.450.760 – Duverger – Class 6 9
Diff-in-Diff practice
• We will debrief week 7
Customer Analytics BU.450.760 – Duverger – Class 6 13
Questions?
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